Over the past year, I’ve been deeply involved in Amazon’s partnership with Napoli FC, taking full creative control over several key visual assets and playing a central role in bringing the collaboration to life across multiple platforms. I led the design direction for a variety of deliverables — from bold campaign posters unveiling the new season kits, to custom Amazon gift cards, dynamic social media content, and a final celebratory poster commemorating Napoli’s historic league victory.

Beyond static design, I also took on the art direction for the partnership’s TikTok organic content. I developed visual concepts, provided creative guidance on shoot direction, and ensured brand consistency across all short-form video content. My focus was on crafting work that not only met Amazon’s brand standards but also resonated authentically with Napoli’s fanbase, blending strong visual storytelling with a deep understanding of football culture and social media trends.

This project gave me the opportunity to own the creative process from start to finish from initial concept development through to final execution and push the visual identity of a major brand partnership in a meaningful, high-impact way.