My time at Cannes Lions was an unforgettable experience filled with learning, connection, and inspiration. Beyond the talks and panels, a major highlight was experiencing the immersive brand environments created by each brand seeing how concepts were brought to life through space, storytelling, and interaction was both inspiring and educational.

Being able to step inside these environments gave me valuable insight into how brands build meaningful, experiential connections with audiences. Combined with access to industry leaders, mentors, and peers, the week reinforced my passion for creative work and experiential design, leaving me with lessons and relationships I’ll carry forward long after Cannes.