While at Amazon, I initiated early design exploration for a new visual direction on the Middle Mile trucks. Although the project was not completed during my time there, I developed initial mockups and presented the concept to senior stakeholders, where it received strong positive feedback before being placed on pause.

The core idea focused on revealing the inside of the delivery vehicle using Amazon boxes and Prime characters to bring warmth, personality, and storytelling to the exterior. This concept was first explored through early Middle Mile truck designs and established a creative foundation for the work.

Following my departure from Amazon, the idea was further developed in collaboration with an external agency, with the Amazon team overseeing and guiding its evolution. The concept was ultimately adapted for the delivery vans, where it exists today in its final execution.