I led and designed the end-to-end creative direction for Guardian Live’s Christmas special event, held in partnership with Feast and Tesco Finest. Hosted by Grace Dent and featuring celebrated Feast writers, this live experience brought together food, conversation, and festive storytelling.

The creative challenge was to balance three distinct brand identities Guardian Live, Feast, and Tesco Finest while crafting a design that felt premium, festive, and editorially aligned, without leaning into clichés or overly commercial aesthetics.

I developed the central concept and led the full campaign execution from digital promotion and social assets, to event branding, signage, and print collateral, including POS-style displays and environmental graphics for the live venue. The result was a cohesive, elegant visual language that elevated the event experience while remaining true to each brand’s tone and values.

This project allowed me to own the campaign from concept to delivery, guiding everything from visual direction and rollout strategy to final artwork across platforms ensuring consistency and impact at every touchpoint.