Stay fit, on time and on Track

Trackfit is a wellness-focused brand I conceptualised and built from the ground up, with the goal of helping busy individuals stay consistent and accountable in their fitness journeys. In today’s fast-paced world, sticking to health goals can easily fall to the bottom of the to-do list Trackfit was created to change that.

From brand strategy and identity to app functionality and user flow, I designed Trackfit to be intuitive, motivational, and grounded in real-life behaviour. The core of the app revolves around smart scheduling tools personalised reminders, calendar syncing, and a streamlined tracking system all working together to help users stay aligned with their goals, even on the busiest days.

I shaped the brand’s tone of voice to be supportive, practical, and encouraging offering guidance without pressure. The visual identity was built to feel clean, energetic, and approachable, appealing to everyday users who want fitness to fit seamlessly into their lives.

Trackfit is more than just an app it’s a digital companion built to support real progress, day by day.